The recent cold spike led to more people visiting skiing and snowboarding websites, it has been revealed.
Online intelligence service Experian Hitwise said UK internet visits to snow sports websites for the week ending January 9 were up 18.5% on the previous year.
In addition to hits increasing by nearly 20%, the firm also reported a 7% rise in people making snow or ski-related searches.
The rise in searches could lead to boost in Scottish tourism figures, with Glenshee topping the list of the most searched for ski resorts by UK internet users. Following Glenshee was Scotland’s Nevis Range.
Robin Goad, research director for Hitwise, said: “While most of the people planning a snow skiing or snowboarding holiday are considering the more traditional resorts in the Alps or North America, some are looking closer to home. UK Internet searches for Scottish Ski resorts have increased faster than any other so far this year, and searches for Glenshee have already quadrupled thanks to the recent weather.”
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